Background

Green Man Gaming collaborated with Warhammer 40,000 and Binary Planets to release a new video game. They required the creation and development of a brand-new official website for the upcoming release.

The goal

Here are the design requirements they specified:

• Create a website for Aeronautica Imperialis video game.
• Ensure the website is responsive to various devices.
• Incorporate the visual style, themes, and branding of the Aeronautica Imperialis video game into the website's design. This includes using game-related colour schemes, fonts, and imagery to establish a strong brand identity.
• Integrate a Steam widget to allow users to access and purchase the game directly from the website.
• Showcase high-quality game screenshots, offering users a glimpse of the gameplay and graphics quality.
• Clearly display Warhammer 40,000 copyright information and legal disclaimers to ensure compliance with intellectual property rights and copyright laws.
• Include a section that provides quick access to community links, and press kits. Make it easy for users to connect with the game's community and access relevant resources.
• Implement interactive elements such as animated UI components, interactive hover effects, and engaging transitions to make the website visually appealing and keep users engaged.
• Develop creative content, such as storytelling elements, character backgrounds, and lore integration, to immerse visitors in the Aeronautica Imperialis universe and create a unique and memorable experience.

Research

Conducted in-depth research into the gaming industry, user preferences, and the unique attributes of the Warhammer 40,000 universe to inform strategic design decisions and ensure alignment with the target audience.

Design

Applied a user-centered design approach, translating research insights into a visually compelling and functional website. Iterative design processes included wireframing, prototyping, and user testing to refine the user interface and overall user experience.